Helping Seismic tell their customer stories.

 
 

Seismic Change is a leading global ESG agency. They are an international team of impact experts on a mission to help businesses prosper by becoming increasingly impactful forces for good. In addition to their broad sustainability experience, Seismic has developed world-leading B Corp expertise, helping hundreds of companies leverage the B Corp framework to understand, improve, measure and communicate their impact. Clients include Patagonia, B-Corp, Innocent, M&G and more.

Having worked with Seismic since 2022, the team approached us in late 2023 to help them tell their client stories through video. Since then we have produced 46+ individual stories across interviews, cinematic conversational pieces, short-form Vox-pops and photo coverage.

Types of content

  • Cinematic interviews with b-roll overlays featuring the Seismic office & team.

  • Conversational pieces.

  • Ad-hoc event interviews & testimonials.

  • Event photo coverage - bringing closed-door events to life.

Process

  • Research customer needs and curate series, design and mood to fit their sustainability and impact narrative.

  • Interview guidance with production team working on extracting the best story from subjects and helping conduct interviews.

  • Creating a comfortable, welcoming and relaxing environment to help subjects feel at ease.

Results

  • Spotlighting high-profile accounts they support and letting clients do the talking.

  • Allowing Seismic to ask subject specific questions which might otherwise not have been covered in blog format.

  • Helping Seismic strengthen customer relations by inviting them to an in-person get-together which has no direct business objectives. This helps connect with clients on a more personal level and allows Seismic to amplify their profile outside of the services they provide.

  • Drive attention and retention as viewers are 90% more likely to retain information from video content than from text.

To date, we have delivered hundreds of photos & 46 pieces of video content.

Cinematic client story - City Electrical Factors: Scaling impact across a large organisation.

Seismic Change client story - Blacklock’s approach to sustainable transformation.

B Lab Europe | Unlocking the ESG Premium | Seismic Breakfast Briefing.

Selection of photo coverage and BTS for Seismic

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